About us

The Toy Appeal is a registered charity, # 1179080, operated by Dee and Chris Drake each year, which provides a sack of toys at Christmas to children, aged 0 – 17 years old, who are living in poverty.

The Appeal has been running since 2013. To date, we have made Christmas Day very special for thousands of children across the North West of England.

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Social workers, schools, women’s refuges, food banks and drop-in centres, can refer a child or family to The Toy Appeal to ensure that they have presents to open on Christmas morning. 

We believe that every child deserves to experience the magic of Christmas and The Toy Appeal steps in to help Father Christmas do this for thousands of children every year.

We provide toy sacks to children, regardless of race, religion and gender, as long as they are referred via a social worker, a school, a food bank or a women’s refuge.